YOU & HP 최근 가장 맘에드는 브랜드 캠페인
GarbageScraps 2004/06/14 16:35
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TV ads |
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 » You + HP (30 seconds)» You + HP (60 seconds) » FlipBooks/Cinema (60 seconds) » Statue (30 seconds) The music featured in the YOU+HP television commercials is "Pictures of You" by The Cure from their 1989 album Disintegration.
You must have Microsoft’s Windows Media Player or Real Networks’ RealPlayer installed on your computer to listen to the audio webcast. |
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Print ads |
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You + HP Insert
On Thursday, October 2, USA Today featured this 20-page insert which not only highlights HP digital products, but also reinforces the possibilities afforded by digital photography. This insert marks the launch of the new Digital Photography campaign, "you+hp" — HP’s most ambitious global consumer campaign ever.
Note: Due to large file sizes you may experience delays in opening the following PDF files.  » Front cover (2.8 MB)» Pages 2-3 (740 KB) » Pages 4-5 (790 KB) » Pages 6-7 (3.5 MB) » Pages 8-9 (2.3 MB) » Pages 10-11 (530 KB) » Pages 12-13 (1.1 MB) » Pages 14-15 (1.2 MB) » Pages 16-17 (1.4 MB) » Pages 18-19 (1.8 MB) » Back cover (2.8 MB) |
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Additional print advertising |
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 » National Geographic (425 KB)» Wedding (254 KB) |
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Outdoor advertising |
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» Wild poster (260 KB) |
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Online ads |
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The You + HP online banner advertising features a link to an interactive online experience at http://www.hp.com/you. This site contains an online photo gallery where consumers can submit their personal photos for public display. These banners will be prominently positioned on the Yahoo.com and ESPN.com home pages, and can also be seen at NationalGeographic.com; E!online.com; RollingStone.com; and Concierge.com. » "Colors" 300x250 » "ESPN" 728x90 » "Grid" 300x250 » "Pictures" 300x250 » "Power" 300x250 » "Yahoo customized ad" You will need the free Macromedia Flash player on your computer. |
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Explore an online gallery of digital photos and read the photographers’ stories. Learn how HP sciences are revolutionizing the world of digital photography. And get more information on the digital tools HP offers to make it all possible. » www.hp.com/you | ||
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To view PDF files, you need to have Adobe Acrobat Reader installed on your computer. Acrobat Reader is a free plug-in. You can download the latest version or download a version with accessibility features.
언젠가 부터 바뀌어버린 HP의 광고전략.
그 시작이 언제부터인지는 모르겠지만, 컴팩합병이후 ’+’ 캠페인때부터 조금씩
눈길이 갔었는데, 얼마전부터 시작한 글로벌 브랜드 캠페인인 YOU + HP 는
감성적인 브랜드 주입하기에 이미 내가 주입되 버렸다.
뭐 그래도 역시 HP Digital Camera는 구입하지 않겠지만.
국내에서 못봤던 FlipBooks/Cinema 클립도 아주 멋지다~
